Constant Contact Review

Email Marketing For Small Business

Constant Contact is an autoresponder service that specialises in small business email marketing. They have been steadily improving their service over the past few years and are now considered one of the top autoresponder services available.

Unlike Aweber, one of the strengths of Constant Contact for a brick and mortar small business owner is the ability to import your emails from any other source and slot them straight in without having to get these people to confirm their subscription.

This makes it much easier for you to collect emails in-store via promotions or value-added offers.

Strengths Of Constant Contact

Use Of Templates

Constant contact makes very good use of templates to help you in the design of your email newsletters. You can simple use one of the templates provided, or you can take a base template and make simple modifications to it to customise it more to your liking.

Customer Service

Constant Contact have excellent customer services systems in place. Their staff are knowledgeable and are generally quite quick to resolve your problems. If you are new to email marketing this is definitely a plus

Creation Of Surveys

One of the key selling points that Constant Contact use on their website is the ability to add surveys to your email marketing campaigns. This can be a very powerful tool you can use to gain a better insight into your customers and prospects, which then allows you to tailor and improve your marketing to satisfy any unmet needs.

Weaknesses Of Constant Contact

The major weaknesses of Constant Contact are not really applicable to almost every small business owner. These weaknesses are related to such things as in depth analysis of statistics and subscriber management

For a small business owner these aren’t really issues – you’re just looking for a simple to use service that covers all your needs, and Constant Contact definitely delivers on that